You do not get to become a microlight pilot without passion, commitment and at least one hard landing. Stanley Security Solutions’ recently appointed Workforce Technology sales manager, Freddy Niehaus, applies the same principles to his job as he does to his flying: you need to have a precise, well-defined understanding of all the processes and systems before you can soar above the ground.
“The identification of customer requirements in terms of current solutions and new technologies is of utmost importance,” Niehaus explains, “my initial focus has been on maintaining and expanding market share and ensuring that our product offering is consistent with demand.”
Freddy’s strong technical background has provided a sound base for his career in sales. With studies in Engineering Computer Systems, Freddy started his career as software developer for Telkom. His shift away from telecommunication and into security came with his keen interest in facial recognition software development while it was still in its infancy stage in South Africa. As with most first phase technologies, facial recognition software proved financially untenable for a small business. Freddy then joined the ranks of management, at the outset in project management advancing later to business development.
Stanley Security Solutions recognise the benefit of development experience and its ability to bridge the gap between sales and customer requirements. “Our evergreen development process needs to have interchangeable components, and a sales team that is able to stay abreast of these technical intricacies has an extremely positive impact on our business,” says Workforce Technology lead, Glen Baptiste. “Freddy has specific capabilities that can only boost our core competencies.”
JSE-listed IT services company EOH’s recent acquisition of Stanley Security SA has created opportunities that Freddy is eager to exploit.
Key account management has become one of Stanley Security’s primary focal points. Freddy is responsible for building a national sales team that has the capacity to service existing customers as well as those who have been inherited from EOH. With the industry’s increasing reliance on IP technology, Freddy feels that they are perfectly positioned to offer solutions that are a flawless customer fit every time.
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