From increased legislative procedures to gaining customer buy-in and ease of card-use. The onset of various card loyalty programmes has increased the scope for differentiation and competition in the cards arena. Added to this, is the fact that card fraudsters continue to find new ways of attacking the systems.
Globalisation of payment and card loyalty mechanisms as well as increased customer sophistication has resulted in the need to provide worthwhile card programmes to ensure that we retain our customers. This combined desire for faster transactions, processing and the emergence of mobile banking and prepaid cards is drastically changing the cards landscape.
Cards Africa 2007 is designed to facilitate continuous development in the African card industry. This year, the conference takes place from 8 to 10 October 2007 at the Sandton Convention Centre, Johannesburg, and will offer visitors a chance to implement industry best practice and evolve with the times with interactivity and networking opportunities with industries including banking, retail and government.
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