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JVC changes trading name

JVC Professional Products (UK), has changed its trading name to JVC Professional Europe. The change acknowledges the need for all JVC professional products marketing operations to harmonise throughout Europe.

It is expected that this harmonisation will play an important part in enabling the UK-based company to offer an even more effective service to its customers and end-users in its home and export markets. Hajime Yamasaki, deputy managing director of the UK operation comments, "there is a tremendous pool of talent both here and in the other European JVC marketing organisations. The realisation of closer links with our European colleagues means that we all can share our knowledge more closely with each other. In this way we look forward to strengthening even further the service that we are able to provide our customers."

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