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Reditron appoints new national sales manager

Reditron has announced the appointment of Jacques Bester as its new national sales manager with immediate effect.

Jacques Bester.

Bester will be responsible for contributing to Reditron’s overall sales and business development strategy and increasing offerings to both existing and new clients. He will oversee sale’s strategic partnership and will report to Mel Labuschagne, Reditron’s MD.

Bester is not a new staff member at Reditron, previously known as Norbain SA, he has held various roles since 2003. His last role, as national key accounts manager saw him responsible for business development for the company’s key accounts portfolio. Prior to this, he worked for companies such as Westec Electronics, Ultrak SA, Panasonic, Securicor, Plessey & Siemens.

Commenting on the new appointment, Labuschagne said: “Jacques brings valuable knowledge to Reditron and will continue to be an asset to the management team. His knowledge of the CCTV and access control industry will be valuable as we look to define more innovative solutions for our clients and grow our presence in this industry.”

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