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Meet your ESDA member: Customer service since 1991

Reditron was originally founded in Johannesburg in 1991 and was purchased by the Regal Group in June 2013. This acquisition helped the Regal Group to secure a significant portion of the electronic security market in South Africa.

Reditron specialises in providing high quality, cutting edge equipment in the electronic security market. It aims to remain the single most trusted and preferred supplier of security systems and technology in South Africa and sets the standard for product supply, system design and technical support in the electronic security market.

The company aims to be the supplier of choice for all players in the security market.

Mel Labuschagne

A differentiator between Reditron and its competitors is the level of full spectrum support it offers. “We’re proud of our high standards, which have been achieved through stringent controls and many years of experience,” says MD Mel Labuschagne. “We also strive for 98% stock availability on our most popular line items in order to dramatically reduce delivery times to our clients.

“Our commitment to providing exceptional levels of service while ensuring that solutions are tailor-made to suit individual requirements, translates to positive, long-term relationships with our clients. Reditron is proud of its acclaimed range of CCTV, IP and access control products. We distribute these products with absolute confidence, knowing that they’ve all been through a rigorous selection process to ensure that they can withstand South Africa’s harsh environmental conditions.

“We ensure absolute customer satisfaction and support our clients throughout the entire sales process. This starts at the design phase, where clients can view expert solutions in our demonstration room. Here, with the latest technology at hand, we can customise their requirements to incorporate almost any combination of products and technologies, seamlessly blending analogue, digital and IP technology where necessary. As a result, customers are able to explore their options through working solutions prior to making their purchasing decisions.”

Reditron has a clearly articulated strategic plan to drive a transition in the business so that it can maintain and enhance its position as the industry leader during a period of significant market change as traditional analogue CCTV migrates to IP video. The transition to IP is bringing a cultural shift in the market. Reditron, as one of the leading value added distributor, in this space, is well positioned to be the key influencer in progressing this change over the next few years.

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