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Samsung increases market share in video surveillance

In a security camera market estimated by IMS Research to be worth approximately $1,451 billion in 2011, Samsung Techwin America is ranked second in terms of analogue camera market share and fifth in overall camera share. This latest ranking moves Samsung up from the number six overall position it held in 2010, and increases its market share from 4,5% in 2010 to 4,6% in 2011.

A similar boost was seen in the CCTV and video surveillance equipment market category, where Samsung moved from the tenth position with 2,1% market share in 2010 to the ninth position in 2011 with 2,5% market share.

“Samsung’s technology and customer support leadership has provided unparalleled opportunities for growth, and continues to facilitate increased market penetration in the Americas,” said Frank De Fina, Samsung’s senior VP of sales and marketing, North America. “Complementing our leadership and brand image is a strong product portfolio that offers added value and performance for our reseller partners and end-users.”

For more information, visit www.samsung-security.com

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