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Lightstone and SAS bring customers the Data Hub

With the spiralling costs of IT procurement and data services, SAS and Lightstone have partnered to bring customers the Data Hub.

Powered by SAS Dataflux technology, the Data Hub - a data management and maintenance system - provides companies with a cost effective capability to cleanse, standardise, enrich, and validate their client or customer data, as well as ongoing database maintenance services.

“The future success of your business is based on the quality of your data, which is quintessential in understanding not only your customers, but knowing when to make informed business decisions and the impact that such decisions will have on your business,” says Anthony Miller, managing director at Lightstone.

The DataFlux technology makes the Data Hub a unique and affordable service that offers cleaning and standardisation of company data. In addition, enrichment and validation of customer data can be performed based on Lightstone’s proprietary data sets and extensive partnerships with a number of data provision agencies, including the Credit Bureau and Deeds Office.

For example, geo-demographic data or ‘missing data elements’ like address or contact details can be added to individual customer records. With the SAS Lightstone Data Hub, clients only pay for successful records returned to them based upon completion of agreed requests and criteria.

“We do not know of anyone offering these services at such a granular level in South Africa,” says Kevin Kemp, sales manager: commercial division at SAS. “With the Data Hub the process by which your data is handled is completely automated. This means you do not have to worry about human intervention or security issues.”

Typical customer applications include upfront batch processing, ongoing data maintenance, monthly batch processing and most importantly real time data integration. In addition, the Data Hub service adheres to the strictest data security standards, ensuring confidentiality of all data whether it is being transferred, processed or managed.

“Clients want results and they want outputs, they want to see the benefits of a system almost immediately. With the Data Hub our clients see these results without being saddled with a hefty initial capital outlay,” ends Miller.

www.sas.com/sa

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